company description and swot analysis 11

In this first course assignment, you will create a description of your selected company and a SWOT matrix that includes trends, strategic positioning, distribution channels, and risks. You’ve already begun this assignment in your discussions.

In the Week 1 discussion, you chose a company (whether your own or the snack food company scenario) and created a description and mission statement for it. In this assignment, you will need to revise your selected company’s description and mission statement based on the feedback you received in the discussion thread. You will also include a brief narrative that provides the rationale for including each component of the mission statement.

Likewise, in the Week 2 discussion, you began work on your SWOT (strength, weakness, opportunity, threat) matrix. Your task in this assignment is to revise your SWOT matrix based on the feedback you received in the discussion thread. You will also summarize the key learnings from your SWOT matrix.

Requirements

The specific requirements for this assignment are to write a 3–5 page paper in which you:

1. Describe the product or service on which the company is focusing, including the company’s name and its significance.
2. Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.
   • Place the mission statement within quotation marks.
   • Use the Mission Statement Worksheet on pages 72–73 of your textbook as a guide.
3. Describe the trends in your specific industry, focusing on your particular type of product or service.
   • Research and outline industry trends. Be sure to consider the size and growth rate for the overall industry and for the specific product or service on which you are focusing.
   • Search the Strayer Library, industry associations, and reliable websites for recent data.
4. Select the strategic position from the course text (pages 146–147) that you believe is the best one for your chosen company and explain how you will implement it to distinguish your product or service from the competition.
   • Consult Chapter 9, “Strategic Position & Risk Assessment” of your text for help in crafting this portion of your business plan.
5. Describe the company’s distribution channels and provide the rationale for your selection.
   • Sample questions to ask when choosing distribution channels:
     • Will you sell your product in grocery stores, restaurants, or sports venues?
     • Will you sell your product online or as a subscription?
     • Where will the service be offered?
6. Revise your selected company’s SWOT matrix based on feedback from the Week 2 discussion thread and summarize the key learnings from your matrix.
   • Be sure to use the SWOT Matrix [DOCX] (table) when revising your SWOT matrix.

Formatting

Format your assignment according to these requirements:

• This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
• Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides. You may single-space the information included in the SWOT Matrix.
• You must include headings in your paper for each major topic.
• Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
• Include a source list page. Citations and references must follow Strayer Writing Standards format. All sources used must be listed in the source list page and have a corresponding in-text citation. The source list page is not included in the required page length.

I chose starting up my own company so I have attached the guidelines. The name for my company is The Smoothie Life the following information was submitted in the response for discussions. My feed back so far has been to focus specifically on the smoothie portion.

Company Name

The Smoothie Life will offer both smoothies and frozen yogurt. The reasoning behind the name is that the consumer has the option to create their own smoothies or yogurts based on their likes, loves, and what fits their lifestyle.

Company Description

The smoothie life will be an imaginative frozen beverage company motivating individuals to choose a healthier lifestyle through flavorful and healthy concoctions produced with farm fresh ingredients. It will have a cafe setting on the inside but will also have a fully functional menu at the drive through. All smoothies and frozen yogurts will be made from organic and natural ingredients. Other products such as paninis and flat bread pizzas will be available for purchase but are not the reason behind the business. This type of company offers the consumer endless options to make their own version in a variety of flavors and health benefits such as strawberry, mango, pineapple, lavender, mint, kale, protein, chia seeds, etc.

Mission Statement

“To provide a convenient, healthy, delicious and invigorating drink experience with our 100% organic and natural ingredients. To serve and fulfill the sustenance needs of health conscious consumers who need on-the-go options through the high quality of our beverages in a convenient and friendly atmosphere.”