please see description my two dqs

Each answer for the DQ’s must be at least 125 words to 150 words.

DQ Question 1:

Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to oversegment its market? How might that be dangerous? 

DQ Question 2:

Many small businesses are built around one product. What risks does this approach impose? How can small business owners minimize those risks?