Choose your product or service (an existing product, new product, or business that you might want to start) that will be the focus of your marketing…

  • Choose your product or service (an existing product, new product, or business that you might want to start) that will be the focus of your marketing plan.
  • Describe why you chose this particular product or service.
  • This section of your marketing plan should be less than one page.
  • Write a mission statement (25 words or less).
  • List three nonfinancial and three financial goals.
  • Describe your competitive advantage.
  • Complete a SWOT analysis
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