1. What do you think is the main problem (or problems) highlighted in this case? Please explain in 1 – 2 sentences.
2. List the factors that have led up to the central problem(s) identified in your response to question 1.
3. Based on the information provided in this case, provide two recommendations for Domino’s global marketing strategy. Make sure your recommendations are detailed and specific, and also provide justification for your recommendations. Essentially, explain what the recommendation is, why it should be implemented, and how it can be implemented.
4. Provide two key lessons that international business managers can learn from the Domino’s case study, and explain why each lesson is important.