1. Advertisement/commercial: Select any advertisement/commercial you like and analyze its (verbal & visual) language: how does this ad attempt at emotional manipulation? How does it make us feel? What does it make us

1. Advertisement/commercial: Select any

advertisement/commercial you like and analyze its (verbal &

visual) language: how does this ad attempt at emotional

manipulation? How does it make us feel? What does it make us

desire? Physical or mental excellence? Social status? Sex

appeal? A combination of distinct qualities? Does the ad

simultaneously make us feel inferior to an ideal that it

establishes? In what ways does the ad promise that the

respective product/service will satisfy the desire that it inspires?