Wk 1 – apply: ethical and socially responsible marketing analysis | MKT574 | University of Phoenix

 Wk 1 – Apply: Ethical and Socially Responsible Marketing Analysis 

Assignment Content

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

1. Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
2. Define sustainability
3. Relate the triple bottom line to an organization’s sustainability.
4. Analyze consumer influence on ethical behavior in marketing.
5. Assess the value of communicating ethical behavior to the public.
6. Conclude how ethical issues influence legal issues in marketing.
7. Format your assignment according to APA guidelines.