MBA404 Consumer Behaviour And Marketing Psychology

Task:
Once your workshop facilitator has validated your product or service choice, you are required to prepare a written analysis by providing the reader with an in-depth analysis of how you have moved through each of the consumer decision-making steps. In preparing your written analysis, you will also need to identify any possible issues that may have occurred during this process. Please use ‘Week 2 Student Handout’ as a starting point for your analysis.
More specifically, you must:
1. Analyse the need and want that led you to purchase the chosen product or service.
2. Examine the internal and external sources of information you used to decide to purchase the chosen product or service. Please include screenshots of external sources of information to support your analysis and indicate your awareness set at the end of this section.3. Evaluate alternatives and narrow down the chosen product or service attributes that satisfy  your need and want. Please provide a detailed evoked set diagram to present your findings.4. Analyse available purchase methods to determine how these methods impacted your decision-making process.5. Analyse your post-purchase behaviour by identifying the chosen product or service features that reduce your cognitive dissonance.