HCA 442 Requirements and Evaluation of Strategic Plan Writing –

HCA 442 Requirements and Evaluation of Strategic Plan Writing
HCA 442 Requirements and Evaluation of Strategic Plan Writing
Each student will develop a strategic plan that highlights specific issues in the strategic management and marketing of a healthcare organization of his/her choice. The strategic plan will increase the student’s critical perspectives, awareness, and knowledge in the course subject area.
Students may consult with me individually anytime during your paper writing.
The mini strategic plan must include the following;

Introduction and overview of the organization selected
What are the mission, vision and values of the organization?
Conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the organization. Research for information on the organization.
Identify two areas for improvement based on the SWOT analysis and develop two strategic goals
Outline short term/long terms objectives and what steps and procedures would be necessary for achieving these objectives? How you will evaluate/control each strategy (and thus each objective) in your plan. How will you know whether your strategy/objective is on target? Who will be responsible?
Keep in mind that resources may be scarce or limited. If you plan to do something, make sure that you are considering costs/expenses and also how you will finance such activities.
Describe two approaches to marketing or promoting these goals within the organization or to the community/service area.

GRADING CRITERIA

Format/Layout 
 
 

General presentation, cover page, organization, margins, page numbers
10

Content/Information 
 

Introduction and Background on Facility
10

Mission, Vision, Values

SWOT Analysis
20

Strategic Goals

Short & Long Term Objectives

Action steps and Evaluation

Ideas for Marketing/Promotion

Are the strategic goals, objectives, action steps clear and connected

Quality of Writing 
 

Clarity of bullet points, sentences and/or paragraphs
10

Zero errors with spelling, grammar and use of English
10

Organization and coherence of ideas, fluency, sequencing
10

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
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