I’m writing a report about how Concordia University at Canada uses social media to achieve its purpose. I’ve already figured out three main purposes:…

I’m writing a report about how Concordia University at Canada uses social media to achieve its purpose. I’ve already figured out three main purposes: enhancing students’ academic experience, strengthening relationships with communities, and job search. Unfortunately, I couldn’t find any academic literature to illustrate how Concordia performs. The recommended method of collecting information from assignment description is to verify Concordia’s blogs, Twitter feeds, Facebook posts, Linkedin etc…. Faced with so many posts on these sites, how can I effectively collect data to prove my assumptions?